Kaspersky VIP Campaign

The Client: Kaspersky Lab UK

Project Description: Kaspersky Lab UK, a leading anti-virus software solution, asked Keepa to implement their VIP campaign designed to recruit new resellers for their corporate division. The campaign consisted of both a direct mail letter and staged emails driving them to a landing page and a follow-up telemarketing campaign. If prospects decided that they would like to become a reseller they were then sent a VIP card and cybercrime scanner CD along with a Welcome Pack and application form.

Kaspersky Lab choose Keepa to fulfil the whole campaign. From printing the initial letter, sending emails and providing follow-up telemarketing through to fulfilling the welcome packs and application forms and processing the return of the signed forms. Keepa was chosen because of their track record in integrated campaigns and because their outsourced approach would not impact on the everyday workload of Kaspersky staff. This fully integrated campaign took less than two weeks to put together and execute.

Keepa managed to exceed the targets on this campaign. Our Knowledge of integrated campaigns allowed us to implement the campaign quickly and efficiently. All our services run together within Keepa and through our SafeKeepa System, we were able to adjust quickly to changes that needed to be made, and easily provide detailed and open reports on all our activities.

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