QR Codes. Are you embracing the future?

QR (Quick Response) codes are huge in Japan and the US but us Europeans are only just wising up to what they can do. This guide will tell you what it’s all about and how to take advantage of them.

What are they?

It’s a simple idea, QR Codes are a way to quickly receive information to your mobile phone without having to type web addresses or engage your Bluetooth. All you need to do is take a photo of the code and away you go…

What happens next is only limited by your imagination. They can be used to download and store contact details (Vcards), send users to webpages and microsites, download video clips and movie trailers or iphone apps, whatever is online can now be at your finger tips. Plus it’s not just for marketing you could have it download a e-books or instruction manuals.

Where can I put them?

That’s what’s great about QR Codes. You can put them just about anywhere. How about a QR Code on the back of your business card? Contacts can put your details straight into their phone without even pressing a button, perfect for events. What about putting them on a direct mail piece so you can track responses? Again it’s only limited to your imagination.

This advert is a great example of QR Code placement, it was put up in London to advertise the release of 28 weeks later on DVD. When you take a photo of the advert it says “It’s back on DVD September 10th”, perhaps a little disappointing but it could have been used to download a preview or send users to a microsite.

I’m excited? Where do I start?

Like most channels in marketing we’ve got it covered! This technology is already up and running in our online marketing platform SafeKeepa. You decide how the campaign might work and we’ll create a code for it. All responses are tracked in SafeKeepa so you’ll have complete control. Get in touch to get started or talk to our creative agency Creative Influx