Marketing Buzz 2010

It seems that everyone is getting a little cautiously optimistic about the economic outlook than they had last year, when the recession was biting hard. Executives are now planning to increase budgets again following a prolonged period of budgets on hold. According to ‘Marketing Trends Reports 2010′ from Anderson Analytics and the Marketing Executives Networking Group (MENG) they are focusing on measuring activity and getting a good return on their marketing investment.

The report found that ‘Marketing ROI’ had jumped to become the most important trend for marketing executives. Social media had been high last year, but now focus was all around measuring the activity, building retention and loyalty.

Even though marketers understand the idea that social has to be part of their overall strategy, many are sick of hearing about it. Social media has become one of the most important buzzwords, but it has also become one of the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, has got on the nerves of nearly 15%, and socal networking was in the top three trends marketers were most tired of hearing about.

All this said, social spending will increase. A survey of Marketing Executives indicated social tactics were most likely to increase in 2010.

So dispite a move towards measuring ROI, Social is still viewed high on strategy.

Our view is simple, you need to measure everything you do and constantly review what has taken place, ROI is vital to any business. Gone are the days of a ‘Hit & Hope’ stragegy, it’s all about being targeted, personalised and and the ability to measure in fine details.