Is Your Message Consistent?
For a company to grow their business, a steady stream of people in the pipeline is essential. To ensure that you attract qualified leads; it’s very important that your entire staff is delivering a consistent message. There is no better way to help ensure this takes place than by providing a standard sales pack.
Here are a few essentials that every business may want in their sales pack:
Standard Sales Letter (Introduction)
A standard sales letter should explain to a prospect just who your company is – what your goals are, and why you feel your solutions are important to your prospects.
Contact Us
Designate a page on your website strictly for information on how your company can be contacted. It should be easy to locate and clearly list your important contact information. When someone wants an answer, they are often left leaving unsatisfied if all they have available to them is a phone number. So, even if your office is closed for the evening, allowing a visitor to fill out a Contact Us form can help keep the lines of communication open.
This information should feed directly into your Marketing system for your Sales team to follow up on.
Landing Page
Create a landing page that is hooked up to an easy-to-remember URL… Perhaps,
YourDomain.com/Info. This way, your sales reps can quickly tell people about this address when they are talking to prospects. The advantage of sending them to a landing page (instead of directly to your home page) is that you direct people to the important details about your company and services. Also, if you put a response form on the page, you can increase the chances that the prospect will request additional information, or provide more data about their interests.
Email Blast
You should have a standard email blast that can be sent out by your sales reps, at any time. The email blast should focus on a key solution that your company provides – perhaps it’s your ability to offer marketing services. This way if you ring in a new contact from an exhibition, webinar, etc.., you can get something out to your prospects right way while they still remember meeting or hearing about you.
