Headlines, Have I got your attention?

Headlines are of the utmost importance when it comes to gaining the attention of your reader. Chances are your here because the headline of this article enticed you to read more. There are some tactics that you can implement so that more people click on your article and read it! A lot of people will spend a considerable amount of time on the content of an article or email and not consider the title or subject. It’s essential that your headline grabs people’s attention. Otherwise writing the content is a waste of time.

These three simple psychological triggers can, when used together, greatly increase the click through rate on your articles or emails.

1

Question based vs. Statement based headlines

This trigger questions your curiosity. Humans are very curious beings, give us a question and we’ll automatically want to learn more.

Example: Do you get the most out of your social media marketing?

2

Problem based vs. Solution based headlines

This trigger taps into a humans need to solve problems. When the target audience sees a headline with a problem, their brain wants them to read it so that they can then solve their problem.

Example: Are you struggling to manage all of your social media pages?

3

Curious vs. Non-curious headlines

This trigger explains how the word “these” can have the most impact on your headline. When people read “these” in a headline, curiosity makes them HAVE to read the article because life as they know it may come to an end if they don’t know what “these” are.

Example: Are you using these social media techniques?

Why not give some of these techniques a try in future and see if your click through rates improve. Do you know any other techniques that have worked for you in the past? Share them with us below.