First Steps into Email Marketing

Email marketing is a powerful marketing tool when done right. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Plus you can target messaging precisely and learn what your audience is interested in.

In tough economic times, it is crucial to continue marketing your business, and maximise your marketing spend. Email marketing is a perfect way to keep your business in front of your customers’ and prospects’ eyes!

Targeted mailings to an interested audience will result in high email open rates, and an opportunity to build relationships with your customers and make some sales.

The following is a list of five reasons why you must start email marketing now!

1. Email marketing is inexpensive.

Email marketing is an affordable way to stretch a tight marketing budget. Email marketing can cost as little as a penny per email.

Our solution provides you with an easy to use online platform for reporting purposes and plus our managed approached allows you to have as little involvement as you like.

2. Email marketing is highly targeted.

You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who’ve expressed interest in your products or services.

3. Email marketing is proactive.

Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.

It is a highly effective way to communicate promotional offers, news, events, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.

Sending out a monthly email campaign will keep your business in front of your customers’ and prospects’ eyes.

4. Email marketing generates an immediate response.

Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. You can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.

5. Email marketing is easy.

Our Web-based email marketing products are easy to use. The services available, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports. Worried about the work involved? Our designers can provide you with a professional HTML template.

If you’re not a “techie”, have no fear. You don’t need a Webmaster or technical person on staff to handle the development and distribution of your email campaigns. Our managed approached will do all the work for you.

Email marketing works because it allows precise targeting of your marketing message, it builds loyalty with your customers, it is inexpensive, and best of all, it drives sales. Include email marketing in your arsenal of marketing tools today!