Blogging, Twitter and LinkedIn
Social Media – If you aren’t addicted to some aspect of it already, you most likely soon will be. Sites such as Twitter and Facebook are exploding in popularity, and they are having a major impact on the marketing world.
Twitter is a social networking and micro-blogging service. It enables you to send and read other users’ updates, known as tweets. Tweets are text-based posts of up to 140 bytes in length.
Why should you use it? – People will follow you. You can then provide information that they may find useful (perhaps links related to stories that affect your industry, or links to content that your company provides). Also, people post personal items on Twitter. This could help present the “human” aspect of your company to others.
Join us on twitter: www.twitter.com/keepa_ltd
Youtube
YouTube allows you to upload, share, and view videos online. You can also link to or embed these videos in your website and landing pages.
Why should you use it? – Video is a great way to get your message across. People are bombarded with marketing messages… Sometimes a video is the one that gets your prospects attention, and also delivers your message.
Blogger
A blog is a website which is usually maintained by an individual or a group of people. It typically stands apart from your corporate website because a lot of times they offer commentary. Typically, the topics are related to something in your industry… or common challenges that people in your business face each day.
Why should you use it? – A blog can be a great way for people to become familiar with YOU. Perhaps they are not in the mood to read the sales-related material on your website, so they click on your blog. From there, they become familiar with your expertise and what you care about – all the while seeing the link to your company website on the page.
LinkedIn
LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of February 2009, it had more than 35 million registered users, spanning 170 industries.
Why should you use it? – The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections.
Users can invite anyone (whether a site user or not) to become a connection. This list of connections can then be used in a number of ways:
* A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.
* It can then be used to find jobs, people and business opportunities recommended by someone in one’s contact network.
* Employers can list jobs and search for potential candidates.
* Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
Link with our Director: www.linkedin.com/in/paulmitchellkeepa
