Play the Game

Why not challenge some of your friends or colleagues to beat your score. Just click here and send a link. If you think you’ve got the best score why not publish it below, we would love to hear from winners!

We want to wish everyone a Merry Christmas and we’ll see you all in the new year…

All the best the Keepa Team

Project Description: We were recently asked by Lafone Telecom Limited to create a new website which would promote all the products and services that they offer along with a CMS (Content Management System) so they could make easy updates themselves.  With no internal web design team and without the knowledge to be able to make updates to websites themselves Lafone’s previous website was static and had changed little since it was created.

Keepa went about putting in a place a CMS system which was easy to use along with a new modern design now Lafone are able to add new products and services to there site without needing to consult with a designer and without incurring extra costs.

If you need a website and want to make updates yourself with no web design knowledge talk to us, we can show you how you can take control and reduce your ongoing costs.

Vespa poster campaign in the US

28 Weeks Later

Pet Shop Boys, Music Video

Restaurant in Barcelona. Provides daily menu updates.

Mini Poster Campaign

Pepsi Max

Featuring in a book. Provides links through to Wikipedia articles.

QR Codes on chocolate bars

McCode McDonalds using QR Codes

QR Calendars

Adidas QR Codes.  Count down to the World Cup

Walt Disney QR Codes

Tokyo Communications Company.  Sandcastles campaign

BBC Radio 1 ‘Big Weekend’ QR Code

What do you think?  Do you know of an even better example of QR Codes, send us a link below?  As always if you are excited by the prospect of using QR codes in your next campaign please get in touch.

But only a very small amount of people are taking advantage of it. In today’s world everything is ‘on demand’, films, TV even software (including ours!) so why not print?

Digital printing and ‘Print on Demand’ lets you print very small quantities as and when you need them. Unlike offset or litho printing presses, which traditionally use plates made from film, new digital presses takes your digital files and prints direct from them. There’s no plates involved at all. All this results in cheaper setup costs and faster turnaround. What if you’ve got time and you want items in bulk? Luckily our solutions allow you to mix ‘On Demand’ with bulk printing.

Here’s some logical reasons why, in print, you should ‘go digital’:

You can Print as little as one

Seriously, your print runs can be low, even for full-colour printing, and because there is hardly any setup costs you won’t be hit with huge unit costs. With traditional offset printing, consumers tend to print far more than they’ll ever need due to the decreasing price structure. Many people waste 30 percent of what they print.

Quicker Turnaround

You can print a small quantity of your corporate brochures in time for that important event next week. Lead times are much shorter with ‘Print on Demand’. You can get new business cards for that last-minute business trip.

Individual Bespoke Print

You can print different versions of your pieces for different markets and test out their effectiveness before you settle on one look. Plus you can change the content more often with digital printing, keeping your material current and accurate. So print less brochures every quarter and update the copy, instead of printing thousands of brochures per year and living with outdated and incorrect information.

Personalise

You can personalise your documents by taking advantage of the latest technology called ‘Variable Print on Demand’. It lets you practice ‘one-to-one marketing’, because every piece has different content. It marries a database with the design template. And every printed piece has different information to help make it more personal, more attractive, and more effective. Plus, you get higher response rates with VPOD.

You could use this so every salesperson or executive have their own version of sales materials, tailored specifically for his/her own clients or prospects. Or create co-branded print with a few clicks of the mouse.

No Wastage

Finally you can say goodbye to wastage. With digital printing, you can reduce or even eliminate waste by only printing what you need when you need it. Does that tick the environmentally friendly box?

Easy to Manage

It’s easier to manage. With offset printing you have to manage the print files and revision versions, we all know what a nightmare that can be. With our ‘Print on Demand’ solution you can forget print files. We’ll manage it for you and give you a handy online order facility so you can place orders anywhere in the world at any time of day.

Digital vs Offset

So we might have convinced you digital is the way to go but remember its not always the right method. Our solution gives you the tools to manage POD, VPOD and bulk print. You’ll know when to make items ‘On Demand’ and when to print in bulk and store. Now that’s convenient.

To get a full demonstration of Print On Demand – Get in touch today.

What are they?

It’s a simple idea, QR Codes are a way to quickly receive information to your mobile phone without having to type web addresses or engage your Bluetooth. All you need to do is take a photo of the code and away you go…

What happens next is only limited by your imagination. They can be used to download and store contact details (Vcards), send users to webpages and microsites, download video clips and movie trailers or iphone apps, whatever is online can now be at your finger tips. Plus it’s not just for marketing you could have it download a e-books or instruction manuals.

Where can I put them?

That’s what’s great about QR Codes. You can put them just about anywhere. How about a QR Code on the back of your business card? Contacts can put your details straight into their phone without even pressing a button, perfect for events. What about putting them on a direct mail piece so you can track responses? Again it’s only limited to your imagination.

This advert is a great example of QR Code placement, it was put up in London to advertise the release of 28 weeks later on DVD. When you take a photo of the advert it says “It’s back on DVD September 10th”, perhaps a little disappointing but it could have been used to download a preview or send users to a microsite.

I’m excited? Where do I start?

Like most channels in marketing we’ve got it covered! This technology is already up and running in our online marketing platform SafeKeepa. You decide how the campaign might work and we’ll create a code for it. All responses are tracked in SafeKeepa so you’ll have complete control. Get in touch to get started or talk to our creative agency Creative Influx

Project Description: We were recently asked by Kaspersky Lab UK Ltd to create a microsite to handle their ever increasing training sessions and reseller bookings.   In past this process was handled by spreadsheets and a number of members of staff, it began to have a huge impact on their everyday jobs and made it difficult for users to register for the events.

Client Testimonial: “The Kaspersky Training site has substantially increased the amount of resellers booking on our courses”

Using the SafeKeepa system as a foundation we were able to automate the booking process from booking the event through to fulfilling the certificates when they passed.  Because SafeKeepa updates in real-time we were able to eliminate overbooking of events which had been a issue in the past and inform the training staff of who would be on the training session as and when they registered.  The user experience was also greatly improved as they could book for the events in their own convenience and would be sent automated emails to remind them of the events they were booked on.

If you run events or training sessions and find it difficult to juggle registrations get in touch and we will show you how you can take control.

Cause for celebration?! Well, yes, a new lead is certainly a positive thing.

However, for some marketing campaigns, not all leads are the same…

For example, let’s say that you are promoting an Open House. Would you respond differently to the people that answered “Yes I’m attending” compared to the “No, Sorry” list?  Of course.

Or let’s say you asked people about their needs. Certainly, you would handle the people that have an “immediate need for more info” a bit differently than people that are “just browsing”.

To help you easily handle campaigns that are set up this way, you may benefit by weighting, or ranking, the answers to your survey questions. This great functionality is built into Safekeepa.

For example, the “I have an immediate need” answer might be given a weight of 100 (on a scale of 0-100), or a ranking of “hot”. The “I currently am all set, but interested in what you have to offer” answer might have a weight of “50″,  ranking of “warm”. And the “No thanks, I don’t like what I see” answer will have a weight of 0, and a ranking of “cold”.

If you put weights on your answers, then this can help improve your follow-up process. For example, based on someone’s ranking, you may route them to a different sales rep.

You may have a special fulfilment order generated to be mailed to the hot leads.

Also, you will have another metric to analyse, and demonstrate to sales and management teams. “Here are the 100 responders – 45 were hot, 40 were warm, 15 were cold”.

Project Description: We were asked by APC to create an engaging channel incentive scheme which would be aimed at the sales staff actually selling and not at the company on a whole.  The campaign would need to be inspiring and capture the imagaination of the resellers in ways the competing vendors had not thought of.

Client Testimonial: “We have worked with Keepa in a number of channel projects, they have always been professional and deliver on tight timescales”

We proposed a scatch card style competion giving out a number of exciting prizes from track days to weekends away would be most engaging and unique.  The design would be young, funky and targetted at an audience between 18 and 25.  When lauched the campaign was a great success and increased sales for APC.

Are you looking to implement a reseller incentive scheme?  Get in touch and find out how we can create a unique scheme for you.

When running a campaign, it is very important to consider the product being offered, and the audience that is being targeted.

With Safekeepa, you can not only collect responses from a personalised URL, but you can also collect responses from other forms, including BRCs. At the end of the day, we can use SafeKeepa,to see all of the responses, no matter what the response type was. Our customers can instantly see how people are responding. Picture a pie chart – Fifty-Five percent of the chart shows the online responses, 40 percent shows the BRCs, and 5 percent makes up the call-in responses.

Personalised URLs are absolutely a great component for running an effective marketing campaign. But as the old saying goes, don’t put your eggs all in one basket. To truly offer an effective marketing solution, you must be able to deliver and measure campaigns across multiple medias, to different lists, and among many different response types.

Project Description: Kaspersky Lab UK, a leading anti-virus software solution, asked Keepa to implement their VIP campaign designed to recruit new resellers for their corporate division. The campaign consisted of both a direct mail letter and staged emails driving them to a landing page and a follow-up telemarketing campaign. If prospects decided that they would like to become a reseller they were then sent a VIP card and cybercrime scanner CD along with a Welcome Pack and application form.

Kaspersky Lab choose Keepa to fulfil the whole campaign. From printing the initial letter, sending emails and providing follow-up telemarketing through to fulfilling the welcome packs and application forms and processing the return of the signed forms. Keepa was chosen because of their track record in integrated campaigns and because their outsourced approach would not impact on the everyday workload of Kaspersky staff. This fully integrated campaign took less than two weeks to put together and execute.

Keepa managed to exceed the targets on this campaign. Our Knowledge of integrated campaigns allowed us to implement the campaign quickly and efficiently. All our services run together within Keepa and through our SafeKeepa System, we were able to adjust quickly to changes that needed to be made, and easily provide detailed and open reports on all our activities.

Find out more about our integrated campaigns. Get in Touch.